Word: sportswear
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Dates: during 1980-1989
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...manufacturers have rushed to cash in on Amekaji. Designers like Ralph Lauren prospered during the upscale preppie fad, or toraddo-bumu, but interest in the traditional look has recently faltered -- though it will never die out because of the Japanese partiality for neat and tailored clothes. Interest in American sportswear is strong, and the California influence is evident everywhere. Last summer many teens were captivated by the surfer look, with shirts and shorts in neon lime and fluorescent orange. The University of California, Los Angeles, through its own licensees in Japan, sells annually some $16 million worth of T shirts...
...Sportswear, rugged shirts, footgear from army boots to oxfords, jackets, wool coats and even Harvard insignia are also sold. Although the store carries mostly mens' and unisex styles, some women's clothes are available...
...designer whose creations send department-store executives into fits of giddy optimism. The Queen of Seventh Avenue, as the fashion press calls her, Karan is chief executive officer and head designer of a five-year- old company that expects to rake in $115 million in revenues this year. Her sportswear line arrived in stores eight months ago in one of the most successful launches in fashion history. Says Joan Kaner, senior vice president of the Neiman Marcus chain: "Donna's name is magic right...
...picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said, 'Hey, why not us?' We had a lot of great-looking folks here. Many were ethnically different...
...catalog offers stylish variations on some familiar themes in American sportswear. Besides selling a garden-variety pocket T shirt ($12), J. Crew offers a prewashed (or "weathered," as the catalog puts it) T shirt for $24 in 15 different colors, including watermelon, tangelo and mango. Other characteristic items: Shaker cotton sweaters ($38) and unlined canvas jackets ($68). This year J. Crew is branching into clothes for the office as well. Fall offerings will include a wool V-neck dress ($128) and a men's herringbone-tweed jacket (about...