Word: sportswear
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Dates: during 1990-1999
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...merchandise beneath wet ceiling panels was immediately covered with plastic, and key goods were transferred to the third floor men's sportswear area, which was already closed for renovation. The only damaged items were stationery and reading cards, Powell said...
...There is the Donna Karan collection for men and women, top-of-the-line fashion ($650 for a pair of woman's pants, $1,350 for a man's wool crepe suit). Then there is the exploding DKNY division, which showed other designers how to sell chic women's sportswear at relatively modest prices ($450 for a woman's wool blazer vs. - $1,100 for a comparable collection garment). Now DKNY has been expanded to include clothes for children and men. Karan also has licensing deals to make hosiery, a line of intimate apparel and eyeglasses. And a few months...
Meanwhile, a different form of shamateurism was blossoming in the West. To support themselves, athletes began to accept under-the-table appearance money at meets, as well as bribes from sportswear manufacturers. Colleges and universities awarded athletic scholarships that were euphemistically called grants-in-training but that technically made their recipients into professionals...
...rights, Calvin Klein, one of the patron saints of American sportswear, should be cleaning up in this market. He was one of the first to launch a lower-priced collection: Classifications, first sold in 1983, was discontinued in 1988. These days, though, his lower-priced Calvin Klein Sport division, which last year accounted for nearly 80% of all business at Calvin Klein, Inc., has been floundering. Company sales in 1990 fell to $197 million, ) down from $225 million in 1989. Even worse, the firm lost more than $4 million and carries long-term debt of close to $68 million...
...Linda Evangelista looking like a Scottish schoolgirl on the cover of Vogue. Or Christy Turlington gazing serenely from an ad for Calvin Klein's Eternity perfume. Naomi. Linda. Christy. They're everywhere. Vogue, Elle, feature pages, ad pages, gossip pages. Selling couture and catalogs, soap and sportswear. And during the fall fashion shows these three have sashayed their impossibly sleek, improbably long-legged frames down the runways in New York City, Paris and Milan...