Word: sportswear
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Dates: during 2000-2009
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...should be no surprise that the sportswear powerhouse has thrown its weight behind the women's market. (For one thing, there are millions to be saved in endorsements.) When Nike started its women's division in 2000, women generated about $1.5 billion in annual global sales, or 20% of the company's total. The goal is to boost that to one-third, via products such as the Visi Havoc, a $70 sling-back, and the Air Rift, a split-toe design that has been spotted on actresses Sarah Jessica Parker and Gwyneth Paltrow...
...atmosphere is electric. The men are in jeans and sportswear, while most of the women wear scarves over their heads. With few exceptions, the audience is made up of North Africans in their mid-20s. On the podium, 39-year-old Swiss university professor Tariq Ramadan - whose grandfather founded Egypt's Islamic revival movement the Muslim Brotherhood in 1928 - begins to speak. "Now more than ever we need to criticize some of our brothers," he tells the packed hall. "My dignity depends on saying, 'You're unjustified if you use the Koran to justify murder.'" The French establishment - with...
Most CEOs have been living a nightmare of late, but last month Puma head Zeitz boasted that his company is experiencing "dream results" as the sportswear merchandiser's third-quarter profits more than tripled, compared with the same quarter in 2000. Zeitz, 37, a medical-school dropout, took over Puma in 1993, after it had lost market share to U.S. companies like Nike and Reebok. Now Puma, based in the German town of Herzogenaurach, has effectively repositioned itself as a hip lifestyle and fashion brand, leaving competitors sprinting to keep...
Yamamoto agreed to collaborate with Adidas last year, impressed, he says, by the functionalism of sportswear design, and by the way the brand's three-stripes motif has endured for more than 50 years. Using those stripes as his muse, he has fused his own choice of fabrics and colors to Adidas' technical expertise. The result should put a bounce in any fashionista's step...
...Despite being an accomplished mountaineer?summiting Denali, Kilimanjaro in Africa and Aconcagua in Argentina, among other peaks, and, in the words of his friends, "running up 14ers" (14,000-ft. peaks)?Erik viewed Everest as insurmountable until he ran into Scaturro at a sportswear trade show in Salt Lake City, Utah. Scaturro, who had already summited Everest, had heard of the blind climber, and when they met the two struck an easy rapport. A geophysicist who often put together energy-company expeditions to remote areas in search of petroleum, Scaturro began wondering if he could put together a team that...