Word: sportswear
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Dates: during 2000-2009
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...children's sweater company out of a spare bedroom in her Lexington, Mass., home and marketing her designs online instead of paying the rent on a bricks-and-mortar boutique. An added perk: she's deep-sixed the 2-hr. daily commute she had when she worked for a sportswear firm in downtown Boston...
...after working for other clothing designers and noticing a gap in the market for time-challenged career moms like herself, Belgian-born Liz Claiborne combined her flair for both and started Liz Claiborne Inc. In the '70s and '80s, her work outfits and sportswear were a revolution--sleek, versatile, affordable and, above all, easy. Asked how she turned her original 35-piece collection into a $5 billion powerhouse--and the first FORTUNE 500 company founded by a woman--Claiborne said, "I listened to the customer...
...Claiborne, the designer who helped invent American sportswear in the 1970s and who dressed legions of American women headed off to work in that decade died yesterday of cancer at age 78. Claiborne, who founded Liz Claiborne Inc. in 1976, introduced the concept of clean cut career clothing to what is known as the bridge market in department stores, that is the fashion lines between designer and mass markets...
...easy to come by in 1985, when the billowing ball-gown style made famous by Princess Diana was still the rage. "I looked through all those wedding magazines, and at that time you could not possibly find something simple," she recalls. So Aberra, an assistant designer at a sportswear label, made her own dress. It had clean lines, a simple chiffon skirt and illusion sleeves...
...sewing machine, and certainly when I had no money here, I made everything myself." She eventually followed her then boyfriend, a Harvard Law School grad, to New York City, where she enrolled in classes at the Fashion Institute of Technology and, after a while, landed a job at the sportswear label Harvé Benard...