Word: sportswear
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Dates: during 2000-2009
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...Corporate advertisers have begun to sense the allure of the alternative - Goodnight Electric launched its second album kitted out in Adidas sportswear from from head to toe - and so have radio stations. Several stations now have regular indie shows, and some, like Prambors FM, even broadcast live sessions. Acong, also known as Sir Dandy, recently performed on the program with his band Teenage Death Star. "We couldn't believe they asked us," confesses the musician who doubles as a painter and stage designer. "This is a format that didn't exist a few years ago because few were willing...
Indeed, Italy's mills?from the silk manufacturers of Como to the wool and sportswear producers of Tuscany and the cashmere and menswear fabric mills of Biella?are Europe's largest producers of luxury textiles. And, along with the Japanese, Italians are considered among the greatest fabric innovators. "They innovate by constantly looking outside their industry for ideas," says Angelo Uslenghi, a Milan-based textile cool hunter. "There is not much new you can do to yarns and weaves, but you can look outside the textile industry at other industries such as fine jewelry where they use techniques like filigree...
...books. After dropping out of Temple University ("I went on the six-year you-don't-quite-graduate program, which I completed successfully," he told TIME), Gitomer owned two race horses in Philadelphia, sold mobile-home lots with his father to retirees in Florida and later manufactured and sold sportswear in Manhattan, learning what was missing from his business-school classes. "They don't tell you that somebody's check is going to bounce and you have to go after him to get it," he says...
...China's wealthier metropolises. Like many nouveau riche, people in Chengdu have got into a keeping-up-with-the-Wangs mentality. Jin Jin, 27, a staff member at a local university, says he spends 10 times more each month than he did two years ago, especially on branded sportswear from Nike, Adidas and Reebok. "The reason I do this is because I cannot make my girlfriend think that I am poor," he says...
...enabling a variety of new messages. (The Lumalive parts are easily removed for laundering.) London-based industrial designer Ron Arad describes Lumalive as "great, and like every other technology that is launched for some trivial thing, it has the potential for fantastic uses." Possibilities include emergency workers' clothing and sportswear for joggers. It puts a new spin on getting energized. www.lumalive.com/whatislumalive/videos