Word: sportswear
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Dates: during 2000-2009
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...Lots of sportswear companies base their image on the classic all-American look (think Ralph Lauren and J. Crew), but only Brooks Brothers has the heritage to back up that blue-blooded claim. The firm's first store, then known as H. & D.H. Brooks & Co., was opened by Henry Sands Brooks in New York City 188 years ago. The retailer quickly became the place to go for off-the-rack suits, an early version of ready-to-wear. In 1850, when Brooks' sons took over the family business, they changed the name to Brooks Brothers, with the Golden Fleece...
...Immigrant Makes Good collection. Today, Tahari, 54, is the CEO of the $500 million Elie Tahari sportswear business. It's one of Seventh Avenue's most successful brands, with more than 600 points of sale in the U.S., including upscale department stores such as Neiman Marcus and Saks Fifth Avenue. At the opening of Bloomingdale's in San Francisco last month, Tahari says, the label was the top vendor, outselling Ralph Lauren by 30% in the first two weeks...
...fabrics Rodriguez can take something so obvious - like a flowing chiffon goddess gown - and make it look totally new. For spring he added color blocking in tomato red or teal and sent out some beautiful breezy coats in cool lacquered fabrics. Derek Lam is also experimenting with the American sportswear vocabulary, drawing inspiration from such sources as Claire McCardell's popover dress or patchwork quilting...
Although Nike still enjoys the largest market share in the athletic-apparel sector, with 17.5%, Under Armour has been catching up to the sportswear giant when it comes to performance apparel. There Nike owns 37.5% of the market, while Under Armour has 30.5%. For compression apparel, Under Armour's signature product, the company maintains its dominance, commanding 61% of the market, to Nike's 15%. And that's where Under Armour executives plan to start building market share in the larger sportswear sector: from its base of loyal fans who initially go to the brand for specialty products but then...
Azria, 57, has achieved his vision of merging mass appeal and fashion credibility by coupling the sophisticated detail of European tailoring with the casual, unfussy spirit of American sportswear. His primary line, BCBG Max Azria, consists of dresses, denim, outerwear, swimwear, footwear, handbags, sunwear, eyewear, belts, small leather goods and watches as well as men's shirts, tailored clothing and ties. Much of this product expansion is due to a series of licensing contracts Azria began in earnest around 2002. Last year he hired veteran stylist Lori Goldstein to focus BCBG Max Azria, which will have its first runway show...