Word: sportswear
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Dates: during 2010-2019
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...COMPANY: Li Ning SECTOR: Sportswear REVENUE IN 2008: $979 million THE LESSON: Be nimble...
...aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...