Word: sportswear
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...requests for in-store listening parties and black-tie events have gone unanswered. If the Adidas deal doesn’t heat up again soon, Rhodes says, Veritas will try to branch out to other sponsors. At the moment, he has his eye on Tweeter electronics and Puma sportswear. “With Puma, we’d be looking for them to help out with giveaways—maybe sponsor a giveaway at a Pub Night where we can raffle off shoes,” Rhodes says.But a Pub Night raffle seems to walk a fine line between...
...press because he "never let go of his prey," grew tired of the starched, long-sleeved shirts that players wore during the 1920s. He designed a breathable, short-sleeved polo for himself, and soon for his tennis friends too, creating what was to become one of the most famous sportswear companies in France...
...Their Stripes Germany's Adidas has been a fixture on the sporting scene ever since founder Adi Dassler invented spiked shoes for track-and-field in the 1920s. But when it comes to making sneakers for fashion and leisure, Adidas has lagged far behind Nike, the world's leading sportswear firm, especially in the U.S. Now it's racing to catch up. Last week, Adidas agreed to pay $3.8 billion to acquire rival Reebok, delivering a head-on challenge to Nike. Canton, Massachusetts-based Reebok is popular with American basketball and baseball fans, while Adidas' strength has traditionally been...
...made the biggest splash so far. Three years ago the company began a program to put its name on more than 30 different products, including radios and baseball bats. Last year Coke licensed its name to Murjani, the maker of Gloria Vanderbilt jeans, which now offers 125 items of sportswear emblazoned with the cola's trademark. Sales of the clothes have been so effervescent that the beveragemaker opened a Manhattan store called Fizzazz to sell only Coca-Cola clothes. Shoppers sip free cola as they gaze at clothing displays projected onto a 25-ft. wall of viewing screens...
...With the help of a recently passed state law that protects service marks, the chamber hopes to raise $300,000 within the next 18 months. Predictably, the move has drawn few hoorays from local businessmen. Says Jim Arthur, president of California Lifestyles, a maker of souvenir sportswear: "The notion is absurd. If the name of the city isn't in the public domain, then what is?" The courts may ultimately determine if the chamber's claim is valid...