Word: sportswear
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Luxury quotient: In November 2000, Tod's S.p.A.--which also includes Hogan, a lower-priced line of accessories, and the sportswear brand Fay--was entered on the Milan stock exchange. But Della Valle's current triumph is his football team, Fiorentina. Maybe a line of soccer shoes is next...
...Michael-as-Ralph strategy is the brainchild of Kors' financial backers, Silas Chou and Lawrence Stroll, who bought a majority stake in Kors' company for a reported $100 million in January 2003 through their firm Sportswear Holdings Ltd. "It was time for him to become the next great American designer," says Stroll, who, along with Chou, conducted a "simple process of elimination" before they put their dollars behind Kors. "We wanted to invest in someone who is American, whose style is aspirational and who is seasoned but not too old. With these criteria, there were surprisingly few names to choose...
...Stripe Strife German-based sportswear maker Adidas said it had filed a suit in the U.S. against Polo Ralph Lauren, claiming a twin-striped jacket produced by the fashion house infringed upon Adidas' trademark three stripes...
...Precautions, based in Everett, Wash.--which produces Solumbra sportswear for men, women and children--is targeting a growing market. Skin cancer is the most common form of cancer in the U.S., and awareness is spreading. The American Cancer Society says that each year more than 1 million new non-melanoma skin-cancer cases are reported, almost 55,000 new melanomas are diagnosed and nearly 10,000 patients die of skin cancer. The numbers are alarming, but care and diligent sun protection can dramatically reduce the risk...
...watching the evening news. "Kafsonas [Burning up]!" they say. Welcome to Athens in August, where temperatures top 100F and humidity reaches 90%. Given the sweltering outlook, it's no surprise that one of the hottest Olympic races is already taking place off the track. The world's three major sportswear manufacturers--Adidas, Nike and Reebok--have developed new technologies, from ice vests to metal tape to ventilated shoes, to keep athletes cool in the ancient city. The companies hope Olympic gold will trickle into the bottom line. "The Olympics provide a great opportunity for these companies to create demand...