Word: sportswear
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...COMPANY: Li Ning SECTOR: Sportswear REVENUE IN 2008: $979 million THE LESSON: Be nimble...
...aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...
Experts say American Needle may turn out to be the most important legal decision in sporting history. The sportswear manufacturer contracted with NFL teams to produce hats and headgear with official team logos. But the NFL decided to give an exclusive leaguewide license to Reebok in 2000, leading American Needle to sue, claiming the NFL's action violated the Sherman Antitrust Act by limiting the market for who could produce team-branded merchandise...
...January 22, 1984, during the third quarter of Superbowl XVIII, an advertisement aired that would change the world’s perception of computing. As faceless gray drones marched lockstep down a long metallic tunnel, a sledgehammer wielding woman, clad in red and white sportswear raced past them. She approached an enormous screen casting Big Brother’s unhappy gaze upon the crowd and the woman launched the projectile, shattering his visage. The screen froze and words began to scroll: “On January 24th, Apple Computers will introduce Macintosh. And you?...
...broker deals between Chinese sports companies and U.S. sports teams, is a mystery man to many in the Chinese sports world, while he's considered something of an up-and-comer in U.S. industry circles. Ganis and Huang helped Rockets owner Leslie Alexander buy a stake in Chinese sportswear firm Anta for its successful initial public offering two years ago. But that comprador work is minor compared with the Cavs deal, which would rank as the biggest international sporting investment by a Chinese-Hong Kong consortium if it goes through. "It makes sense for the Chinese to look for business...