Word: sportswear
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...decorated his dorm room with posters of his school teams, cheered on the Wolverines at the Rose Bowl and proudly outfitted himself in Michigan sweatshirts and caps. Then last summer, during an internship with the AFL-CIO, he started to hear how Michigan and other colleges get their sportswear--by employing licensing companies that use overseas factories where garment workers toil long hours, often for pennies...
Among them are Josh Patner and Bryan Bradley, who constitute the design team Tuleh, a purveyor of fetching party wear. In business for just one year, the partners last week won a nomination for the prestigious Perry Ellis Award from the Council of Fashion Designers of America. Sportswear too is flourishing, notably in the output of Patrick Robinson and Pixie Yates. And even ball gowns have a tasteful advocate in William Calvert, whose collection is sure to be the highlight of this week's South of Seventh event in New York City, which is intended to showcase the work...
Pixie Yates, 33, occupies the opposite but complementary end of the sportswear spectrum from Robinson. If he is dressing innately stylish FORTUNE readers, she has found an audience among the urban women-girls in their 20s and 30s who perhaps might relate to Bridget Jones' Diary more than they would acknowledge. Indeed, Yates' clothes have attracted some of the very celebrities--Drew Barrymore, Jennifer Aniston, Courteney Cox--who seem affixed in permanent ingenuedom...
...more ambitious is RLX, an extreme-sportswear brand for mountain bikers, runners and snowboarders. The brightly colored technical gear is a departure from the subtle tweeds and twills of Polo's yore. Lauren has taken great pains to establish RLX's credibility. The running shoes are made by Reebok; he's sponsoring a mountain-biking team, and has signed prominent snowboarders Ross Powers and Andy Hetzler. It's smart marketing, but he won't necessarily be able to buy credibility in the world of alternative sports, where shunning the Establishment is at least half the point. "Lame," critiques snowboarder Dave...
...handbags and thongs, nearly sold out at Bloomingdale's in three days--"even though they were cotton clothes in November," notes the store's fashion director, Kal Ruttenstein. There are waiting lists in some boutiques for her outfits, priced at an affordable $130 to $160, and her 50-piece sportswear collection will be in 200 stores by June. Sales are expected to top $1 million in 1999. Not bad for a girl who's only 23 and still lives in her parents' apartment on Fifth Avenue...