Word: sportswear
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...vintage-car collection, the private jet are all as much an exercise in brand building as they are in high living. This approach has allowed him to expand his vision to market everything from suits to suitcases, sofas to soccer balls. This year he is even marketing extreme sportswear to the Gen X and Gen Y crowd, and older folk who want to feel that young. The Lauren reach includes 26 licensees who sell $4 billion in everything from tableware to towels (Polo/RL gets a cut), plus 224 retail stores and outlet centers...
Lauren has always had the ability to move with his mostly boomer customers, and that skill is now getting a crucial test. When sportswear exploded, he created Polo Sport. Designer jeans? Ralph was big. When value was king, he offered the lower-priced Chaps line. His recent custom-made Purple Label commands some $2,500 for a man's suit. (Now there's something Wall Streeters should warm to.) "My job is to feel the changing times," he says...
...hand, Feldenkreis owns a splendid company in Miami called Supreme International, a leading supplier of men's and boys' casual sportswear to such stores as Macy's, Sears and Target. Supreme has lived up to its name in the 1990s: revenues have increased more than tenfold, to an estimated $220 million this year. The company has been on an acquisition binge. Even better, Supreme continues to roll merrily along as though dark clouds were not gathering over the economies of half the world...
...year-old senior in high school, she is asking to be declared a legal adult so she can control her own finances. According to Moceanu, her parents mismanaged her trust fund, pouring her money into a multimillion-dollar, 70,000-sq.-ft. Houston gym complex and a sportswear line. "Her relationship with her parents was only about gymnastics," says Olympic teammate Shannon Miller, who has been counseling Dominique over the past few months. "She wants to enjoy the sport because she enjoys it, not because...
...watchword, fur is a staple for everything from evening wear to accessories. "I look at fur today as I look at a fabric," says Valentino. "There is no difference. I use tiny borders of mink as a ruffle in my wool suitings." From trim, fur has migrated to sportswear. Versace has a mink-lined biker boot, Prada has a mink vest, Fendi and others have fur skirts, Michael Kors has silver fox leg warmers and, for the ultimate in dressing down and up at the same time, Jean Paul Gaultier is offering a fur-lined denim jacket. Fur is targeted...