Word: sportswear
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Endorsements give the sportswear firm power and influence...
...flashy TV commercials: Michael Jordan, leaping for the basket, seems to break free of gravity as he goes up, up and still higher up. The trajectory has been the same for the company whose shoes the commercial touts. Since its founding 21 years ago, Nike, the Beaverton, Oregon, sportswear conglomerate, has soared to greater and greater heights, becoming the $3.7 billion-a-year titan of the industry. The key has been Nike's endorsement contracts with such top professional athletes as Jordan, baseball's Bo Jackson ("Bo knows . . ."), football's Jerry Rice and, to a lesser extent, several hundred others...
...merchandise beneath wet ceiling panels was immediately covered with plastic, and key goods were transferred to the third floor men's sportswear area, which was already closed for renovation. The only damaged items were stationery and reading cards, Powell said...
...fourth floor accounting section and the ceiling above men's sportswear on the third floor were also damaged. Powell said there was no risk to customers because the third floor had been previously blocked off for renovation...
...There is the Donna Karan collection for men and women, top-of-the-line fashion ($650 for a pair of woman's pants, $1,350 for a man's wool crepe suit). Then there is the exploding DKNY division, which showed other designers how to sell chic women's sportswear at relatively modest prices ($450 for a woman's wool blazer vs. - $1,100 for a comparable collection garment). Now DKNY has been expanded to include clothes for children and men. Karan also has licensing deals to make hosiery, a line of intimate apparel and eyeglasses. And a few months...