Word: sportswear
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...scene, where designer names often grow to billboard proportions, the tag of the moment is Stussy. Designer Shawn Stussy, 36, of Laguna Beach, Calif., has made a splash with surf-meets-rap sportswear. Stussy and partner Frank Sinatra Jr. (no relation to you-know-who) say revenues hit $17 million last year in stores from Los Angeles to Manhattan. Stussy, a former surfboard maker, started his business in 1982 by transferring surfboard graphics to T shirts and shorts...
...steel, plastics, rubber), the American entertainment business has become a driving force behind other key segments of the country's economy. As a result of this so-called multiplier effect, the products and profits of dozens of U.S. industries are umbilically tied to American entertainment: fast food, communications technology, sportswear, toys and games, sporting goods, advertising, travel, consumer electronics and so on. And the underlying strength of the American economy, many economists believe, has a lot to do with the tie-in of such businesses to the continued growth and world dominance of the American entertainment business and the popular...
...label. "We are very sensitive to our department stores, since they are the nucleus of the business," says Harvey Jones, ad manager at West Point | Pepperell, who won't even divulge the number of outlets the brand operates. Others go to some lengths to disguise their outlets: Izod Lacoste sportswear is sold at Fashion Flair outlets, Escada at First Choice outlets, and Dior and Hathaway at Warnaco...
Only manufacturers (companies that manufacture products, such as silkscreening companies and sportswear manufacturers) pay the royalty. Prices quoted by these manufacturers are, of course, designed to cover their costs, one of which is the royalty...
...moves among the L.S.U. students, they talk as if oppressed by blacks "who are getting everything." One says, "Yeah, think of the Nike thing" -- Operation PUSH's boycott of the sportswear company, demanding it hire / blacks at the management level. "That's just extortion...