Word: sportswear
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...special-delivery package bulged with sportswear bearing fancy logos like Giorgio, Gucci, Nike and Louis Vuitton. A chic boutique? No, the recipient was the Good Shepherd Center for Homeless Women in Los Angeles. And the merchandise was $1 million worth of counterfeit name-brand T shirts, sweat shirts and running suits seized by lawmen in a sting operation last December. Instead of destroying the phony duds, city attorney James K. Hahn launched an unusual salvage operation.With the O.K. of firms whose names were pirated, the city divided the 43,000 items among eight community-service organizations. "Come winter those things...
Meanwhile, Polish television viewers have become accustomed to glitzy commercials for Benetton sportswear on Poland's two state-run channels. The 30-second spots were placed by Italian media magnate Silvio Berlusconi, who operates Italy's three largest private TV stations and controls the most extensive film library on the Continent. Berlusconi receives a placement fee from Benetton, which has established two stores in Poland...
...While sportswear may be the mainstay of most licensing programs, other manufacturers have more specialized wares to hawk. "Pencils, key chains, caps, drinking glasses," says Struss. "You name it, they'll make...
Started as a wet-suit manufacturer in 1952, O'Neill branched into sportswear five years ago with a line of trunks and tops. Clothes for snowboarding were a natural extension, since that sport is favored by many surfers. O'Neill's winterwear ranges from insulated shells ($90) to full suits made for extra- strenuous performance...
Some fashion houses have thrived since their namesakes' deaths; others have struggled along. Chanel and Dior have prospered long after their originators passed on. The Perry Ellis lines continue, though on a more modest level, since the designer's death in 1986. His menswear and casual sportswear have done well, but the women's fashion business, a portion of the heart of any major couture house, has faltered. Williwear, Willi Smith's sports-clothes line, is doing a booming business. Says the designer's flamboyant sister Toukie: "There are hundreds of other talented young people out there, and the spirit...