Word: sportswear
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Surfers and snowboarders have been blinded lately by a dazzling brilliance. It's not glare from the snow or water, but the neon-colored outfits of their companions. From the California coast to the Alps, the hottest look under the sun is the "acid bright" sportswear produced by the O'Neill company of Santa Cruz, Calif. The parkas, swim trunks, rucksacks and other splashy items are hard to miss, since O'Neill emblazons them with the company name in huge letters. O'Neill's sales reached an estimated $100 million last year, up more than 30% from...
When the Boston garment factory P & L Sportswear laid off many non-English speaking Asian women in 1985, it provoked a unified campaign demanding fair treatment for women workers...
...almost ridiculous. He can take a good idea and go on with it forever." Klein's influence shows. Henderson's nifty, sporty outfits are never fussy. But they aren't Calvin rip-offs either, partly because Henderson has avoided the beige-and-black neutral shades that dominate sportswear...
...manufacturers have rushed to cash in on Amekaji. Designers like Ralph Lauren prospered during the upscale preppie fad, or toraddo-bumu, but interest in the traditional look has recently faltered -- though it will never die out because of the Japanese partiality for neat and tailored clothes. Interest in American sportswear is strong, and the California influence is evident everywhere. Last summer many teens were captivated by the surfer look, with shirts and shorts in neon lime and fluorescent orange. The University of California, Los Angeles, through its own licensees in Japan, sells annually some $16 million worth of T shirts...
...Sportswear, rugged shirts, footgear from army boots to oxfords, jackets, wool coats and even Harvard insignia are also sold. Although the store carries mostly mens' and unisex styles, some women's clothes are available...