Word: sportswear
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...decided to name my product after the biggest revolutionary in history," says Maurizio Vitale, 38, president of a booming Italian sportswear company called Maglificio Calzificio Torinese. The product, Jesus Jeans, has become a symbol of entrepreneurial audacity since it first appeared in the early 1970s. Its success, moreover, helped to transform Vitale's company from a staid maker of socks and underwear into one of the fastest-growing and most aggressive firms in Italy. Vitale's sales jumped from less than $7 million in 1970 to $65 million last year...
...immediately cost the district some $500 million in lost sales, half the season's total, were put aside. The latest estimate is that losses ultimately will reach only about $30 million. "This is a very resilient industry," said Eli Elias, executive director of the New York Skirt and Sportswear Association. "I guarantee you, in 30 days you'll never know there was a blackout...
...celebrating. The Atlanta Apparel Mart is the first stop after New York on the August fashion tour for many women's wear manufacturers, and customers were placing orders in Atlanta that they could not make in New York. Said Bob Edelstein, regional sales director for Crazy Horse, a sportswear maker: "Many buyers I would normally see in New York, I'm seeing in Atlanta...
Blacks in jobs with more responsibility also find their way to the top blocked by what they consider lingering prejudice. In 1970 Milton Johnson was promoted to senior buyer of a $35 million line of children's sportswear at J.C. Penney Co., one of five blacks with such a job. Twelve years later, there are still five black senior buyers. Johnson, 43, who makes more than $50,000 a year, is disenchanted. He wishes he had started his own business rather than worked for a big corporation...
...part of the clothing industry: Danskin, leading manufacturer of tights and leotards, does about $100 million in sales annually. In the Sunbelt, where warm weather discourages women from buying next season's Paris original, jock chic is rampant. With men and women flaunting tanned, exercised bodies, the fashion is sportswear: headbands, tank tops, jogging shorts and running shoes. In offices and at informal dinner parties, the high-casual look has become acceptable. Exercise togs appear in the windows of a Rodeo Drive boutique; and at night, on Sunset Strip, young prostitutes parade in gym shorts and leg warmers...