Word: sportswear
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...national team. Competitors from other nations represented at the game's Francophone World Championships are wearing casual shorts and T-shirts appropriate to the steamy heat of the West African summer; the men and women of the Senegalese team posing next to the national flag are decked out in sportswear reminiscent of its World Cup soccer team - and they take their responsibilities every bit as seriously as do the soccer stars of the Teranga Lions...
...flat, skunky-tasting beer that had sat in the heat for a year, though the hapless representative of San Miguel, a Filipino brewery, insisted that he had accompanied 70,000 fresh cases into the country; they just got away from him, is all. An Australian sportswear manufacturer brought $20,000 worth of clothes to Danang, but they got away from him too. The host country kept on smiling, then stole my eyeglasses. ''We smile because we are happy to see you,'' a waif of a foreign affairs officer, named Le Thi Thu Hanh, said. She flashed a wonderful advertisement...
...development of these technologies is currently taking place largely in the biomedical and safety fields, but Annalisa Bonfiglio, a professor of electrical and electronic engineering at the University of Cagliari who coordinates the Proetex project, thinks sports could be the sector where the most potential lies. "Sportswear is an extremely powerful means for promoting the acceptance of these new technologies by common people," says Bonfiglio, noting that the technology Proetex develops for rescue workers could easily be used later for sports applications...
Back home, plenty continues to change as well. In May, Brooks started rolling out stand-alone Country Club stores to play up the polos, shorts and tennis skirts in its popular sportswear collection. The new concept also speaks to another trend: nearly half of each Country Club store is devoted to women's clothing...
...always about the most expensive of the most expensive, but about what we can offer the customer that is not readily available," says Hall, who before overseeing the selling, marketing, merchandising and planning strategies of all 39 stores, as she does now, worked in everything from sportswear, fine apparel, dresses and handbags to shoes and beauty. "I grew up at Neiman Marcus," says Hall, who was raised in New Jersey, admittedly fashion obsessed. She studied merchandising in New York City and soon became a buyer at Saks Fifth Avenue and Macy's, no doubt looking as chic as she does...