Word: sportswear
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Last March, the B.U. ruggers won a Mardi Gras tournament in New Orleans. Boston media played the event up, including a Globe feature on the team and a promotion at an area department store where the Terriers modeled sportswear and signed autographs. Since that extravaganza, Harvard has wanted to put B.U. in its place...
...appeal to the higher reaches of the middle class. The failed A&F's marketing strategy was to expand its range of upper-crust products beyond sports goods into general clothing. The new A&F will try to be both trendy and traditional, but stick to sporting goods, sportswear and glamorous gifts. It will carry a full line of jogging togs and roller skates in addition to the elephant guns. Says Lubetkin: "We're going to make A&F the store for the active and adventurous person." He sees it as the kind of place in which Teddy...
...film develops the growing bond between Ted and Billy. All this time, Joanna presumably ests out in California making love to real estate developers and talking with $500-an-hour shrinks. She disappears from New York with $2000 and a leather purse...18 months later, she is back, a sportswear designer making $31,000 a year. We are as shocked as Hoffman when he hears the news in court--how did she get this job, why did she bother to come back--who is she anyway...
...Marxist, let alone Maoist, standards, Peking has also authorized capitalist use of cheap Chinese labor. In exchange for modern U.S. equipment for Chinese factories, Peking has concluded agreements with two American firms, which will employ Chinese workers who are paid about $25 a month, to make women's sportswear and men's corduroy suits...
...milk ads, in Mademoiselle magazine and Western supermarkets, feature a luscious young woman in sportswear, with copy touting both "the milk-white look" in fashion and the virtues of drinking cow juice. Why would that seem unwholesome? Well, to begin with, complains a collection of California and national consumer, women's and black groups, the ads present women as sex objects. Worse, as racist sex objects. In the view of the protesters, the ads imply that only white women are desirable. Says Consumers Union Lawyer Luana Martilla: "The implicit message is that milk-white skin equates with health, beauty...