Word: sportswear
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...instore development": garish sale signs are displayed in windows; merchandise counters are removed to make way for extra cash registers. The emphasis is on cash-and-carry and self-service. Fabrics are precut to more marketable sizes, clothing is clustered by size instead of type to encourage impulse buying (sportswear and fancy dresses are mixed together). Finally, liquidators mark additional discounts on such seasonal items as greeting cards, chocolate Easter eggs and summer furniture...
...Seventh Avenue today "have a great fastidiousness, simplicity, and everyday elegance that is wonderful and very American. For the first time, American designers' ready-to-wear clothes are a perfect turnout." The winning look is based on the almost all-encompassing range of clothes that are misleadingly labeled "sportswear." In fact, the designation covers about 80% of the clothes women wear...
...fashionable sweater set and sweater dress by using cashmere, argyle and matte jersey, and four years ago introduced Japanese-made ultrasuede, the most sought-after covering since the fig leaf. While he dresses some of the world's most fashionable women,* Halston's soft, tactile approach to sportswear has also won him immense success as a ready-to-wear magnate; his off-the-peg clothes sell for between $25 and $1,000. A three-time winner of the Coty Award (fashion's Oscar), Halston believes "a designer should analyze the needs of the public and draw...
...clientele, retailers discovered that big-ticket items such as furs (TIME, Dec. 29) and electronic digital watches were selling briskly. Consumers, it seemed, were interested in high-quality goods and were less inclined than they once were to hunt for bargains. This year's most popular items included sportswear, fashion accessories and cosmetics, along with newfangled small appliances like peanut-butter makers and electric hot-dog grillers and such voguish gimmicks as mood rings and "pet rocks." Only "intimate apparel" clearly fell shy of merchants' expectations...
...industry's biggest stimulus is coming from fashion-conscious consumers, who are shedding their uncertainty about the future and indulging long-suppressed urges for new clothing, notably sportswear, leisure suits and shirts. A big seller lately has been the "trashy look," seen mainly in women's blouses; made of semitransparent polyester and cotton, the cloth gets its name from its rough, unfinished look. Demand for blue denim for everything from jeans to auto-seat covers is running high, and corduroy is also moving briskly. Home-furnishings sales, which have been impeded by the slowdown in housing construction...