Word: sportswear
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...Glamour. Some of the more affluent customers, such as Barbra Streisand, Sally Struthers and Diana Ross are teaming the new tops with satin pants, tweeds and other expensive items. The tops are also being paired with slacks and sporty blazers. "This all started as a junior-sportswear fad," says Jules Lebetkin, president of the boutique sportswear firm Catch-A-Guy. "It's a kind of trendy, rock-star flashiness that anybody can have fun with...
Manufacturers believe that inflation makes a bit of glamour at moderate prices attractive. "What does the working girl do when she can't afford to spend money for regular clothes?" asks Ronnie Gross, president of a group of sportswear firms that includes Quips, Questions and Quotations. He answers himself: "She can either buy a lot of cheap, imitation designer clothes that don't fool anybody. Or she can go kicky, buy a flashy shirt, and say it is something for a giggle...
...others insisted on prolonging the scene in some of their models all the way down to mid-calf level. Ungaro even dipped to just-above-ankle, granny-style length for streetwear, to be worn over high-heeled boots. Still, there was much to applaud (if not to afford): daytime sportswear that emphasized soft, easy cardigan suits and jackets; fox-trimmed jackets and sweaters to go with classic sporty pleated skirts and big tentlike shelter coats. Gimmickry was no one's gimmick: even flights of fancy-veiled hats, ostrich-feather trims and dyed gold cobra coats-bespoke a hand...
...Chicago's Johnson Publishing Co., Inc. (Ebony, Jet, Black Stars), which, with sales of $23 million, is one of eight publishing firms on the list. The smallest firm is Terry Manufacturing Co. of Roanoke, Ala., which has sales of $ 1,000,000 from women's uniforms and sportswear. The list is dominated by light manufacturing companies (18), auto dealers (15), general contractors (9), food processors and distributors (9), and beer and liquor wholesalers...
...position as a sales showroom for dresses, wherever made. Visits by out-of-town buyers, who more and more fear that they will be mugged, have dropped 8% in the last five years. Three years ago, Alley Cat, a Philadelphia-based maker of women's boutique and sportswear fashions, sold its entire output through a showroom in Manhattan. Since then, it has opened salesrooms in Dallas and Los Angeles; last year, only about 30% of its garments were sold in New York. Says Jerry Silverman, president of a Manhattan-based designer shop that counts Pat Nixon...