Word: sportswear
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...excluding shoes) to climb from $10.2 billion to $11.7 billion this year. Buyers ordered 15% more than the year before when they looked at new spring suits last month; they are expected to top that gain when they return to Manhattan in two weeks for a show of 1966 sportswear. Last week the industry's leader, Hart Schaffner & Marx, reported that its orders are up 20%, predicted that its 1965 sales will rise 14% to a record $165 million...
Revlon's aggressive chairman, Charles Revson, 58, is in a diversifying mood. In the past three years, he has bought six companies in everything from ladies' sportswear (Evan-Picone) to plastic packaging (Amerline), thereby added more than $25 million a year to RevIon's sales. The $67.5 million that RevIon will pay for U.S. Vitamin (1964 sales: $21 million) may seem high, but Charlie Revson considers the price cheap enough in an age obsessed by health and about to be presented with medicare. In the trade, there is already speculation about whether he plans to rewrite...
...Poland's Jadwiga Grabowska, manager and chief designer of Warsaw's EWA style center, is frequently on television in her role as "the dictator of Polish fashion." Like her counterparts in other Red lands, she vies with Moscow to produce annual "socialistically styled" lines of dresses and sportswear, which are sent as exhibitions to foreign capitals, while troops of designers at the same time study the latest inspirations that Paris has to offer. Party newspapers and television urge women (and men) to dress more tastefully, and carry advice on dieting, cosmetics and hair care...
Lots of Class. Lately, the firm has branched into sportswear as well as lingerie, but bras and girdles are still the foundation of its business. In keeping with the shape and mood of the times, Triumph calls its sportswear by such names as "Caprice" and "Swing-times," and its lingerie "Jolly," "Amourette" and "Poesie." Braun applauds Rudi Gernreich as a pacemaker, but has yet to try the topless approach...
...country's delicately beautiful Queen Sirikit, who has her gowns designed by Balmain. Thai silk is also used lavishly by other high-fashion designers such as Pauline Trigère, Anne Fogarty, Tina Leser and Adele Simpson. Lately the Thais have taken to producing their own dresses and sportswear, and have not only made Bangkok into a much-copied fashion center but also created a flourishing business...