Word: sportswear
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...Shiny Look. Zingiest of all are the bathing suits. Exhausted by peeling away at the bikini, and prevented by the limits of good taste and state laws from going any farther, sportswear designers have reinstated the one-piece suit. But with a difference. This year it is "the shiny wet look." Fashioned of black materials that are plastic-smooth and neon-bright-vinyl patent, stretch satin, and glistening nylon -the suits look dripping wet before the wearer touches toe to sea, thereby saving her the horror of actually going through with...
Filled Gap. Brooks came to the garment trade from Syracuse University, wangled a job with a second-rate house that specialized, says Brooks, in "hopped-up, jazzy sportswear-the kind of place where they put rhinestones on Irish linen and the sales staff called it raindrops." For a year he designed similar monstrosities and studied the ups and downs of the business...
...business is canny Adolph Klein, owner of Townley Frocks, Inc., home of the late Claire McCardell, whose casual, comfortable "American Look" (no buttons that don't button, no bows that don't tie) made the U.S. the world's sportswear capital. When Claire McCardell died in 1958, Klein chose Brooks as the man with the best chance of filling the gap she left. Townley's sales have doubled since Brooks took over, now run to a handsome 40,000 or more dresses a year, retailing...
...months ahead will be busy, and the pressures to win will be greater than ever. Simon & Schuster plans to publish an instructional golf book under his byline; MacGregor and Slazengers will produce Jack Nicklaus golf clubs; Revere Sportswear will manufacture a Jack Nicklaus line of shirts and sweaters. Nicklaus has been signed for three TV golf shows, he will play a series of exhibitions (at a minimum of $2,000 each), and he is negotiating contracts for endorsements of slacks, walking shorts, sports jackets, windbreakers, shoes, cigarettes and skin bracer. Arnold Palmer, an old hand at such matters, has often...
...Actually, it's not so much what Mrs. Kennedy is buying as the thinking behind it that makes the news. She stands for the simple, easy, sportswear type of fashions against the contrived kind. She stands for the Givenchy look and all its interpretations over here, as against the fussier French fashions. She stands for colors, and for forgetting all the nonsense about definite seasons. She is the most potent force in international fashion today...