Word: sportswear
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Marcus married a Neiman salesgirl, Sportswear Buyer Mary Cantrell, in 1932. Today they live at No. 1 Nonesuch Road in a modern house jammed with paintings, books and sculpture. A civic booster, he promotes Dallas with almost as much zeal as he does his store, works on everything from the Chamber of Commerce to the Symphony Society. But he likes nothing better than discovering things to sell. Once when a woman asked for a dress in a certain shade of buff yellow she had seen in a painting, Marcus had a fabric dyed to order in New York, made...
...smooth-as-sapphire." Harper's Bazaar personified it in a Golden Girl: "Blithe spirit, her skin the beige of beaches," dressed in "14-carat comfort, 14-carat chic." What was exciting them was the new effort to add elegance to the casual look of the American woman. Sportswear for milady has never been more abundant, more nearly priced for every pocketbook, more durable, or made more suitable for 24-hour wear. It also emphasizes the bare look, i.e., no sleeves, no back. All across the U.S. last week women thronged fashion shows and department stores to sample the casual...
...cooking in the backyard. Now leisure dress has invaded the city: even in Manhattan, where women in shorts used to draw unfavorable stares, Bermudas and slacks are now commonplace in neighborhood shops and parks. In the past few years, sales of casual clothes have risen steadily; sales of slacks, sportswear's hottest item, have doubled in four years...
...women with too, too solid flesh the revived culottes have proved the surprise hit of the season. The one-and two-piece culottes match a variety of blouses and jackets, thus fulfilling one of the essentials of a sportswear wardrobe: interchangeability. Other leisure items that have scored this year...
Actually, the Antitrust drive to stop fixing prices and allocating territories in the garment industry began a long time ago. In the Truman Administration the Antitrust Division indicted the Women's Sportswear Manufacturers Association for a conspiracy to fix prices and funnel orders to Association members designated by the union as in good standing. But at that time it was not the division policy to name I.L.G.W.U. as a defendant in the suit, only the employer group. Says Bicks: "We waited years for the unions to clean up this kind of situation. They did not. So we finally indicted...