Word: sportswear
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...American Look has had its influence abroad, particularly in Italy, where it has profoundly influenced the designers of sportswear. Paris has also tried its hand at the style, believing, as Christian Dior said, that la mode sport in America is "beyond doubt excellent...
Even such a resort center as Miami has its new industries, with small sportswear and light-metal plants fanning out into the suburbs. Miami's biggest employer (17,000) is International Airport, where Eastern Air Lines, National and Pan American all have their main repair and overhaul shops...
Deering, Milliken & Co., Inc., whose "Visa" is a blend of 55% Dacron and 45% wool, introduced another new fabric, "Lo-rette," made of a blend of 55% Orion and 45% wool, which it predicted would be a big seller for women's sportswear and suits when marketed next fall...
Materials whose functions in the past were considered limited to sportswear have earned legitimate use for dancing and cocktail apparel. Wardrobes that have included tweed dressy outfits will now add denims for party going...
Where most designers show only a handful of originals, industrious Mme. Veneziani startled everybody by reeling off so many -(130, mainly sportswear) that she had her mannequins parade four and five at once to save time. When she was done, even her rivals cast aside professional jealousy to swarm around her, crying, "Bravissimo!n and bussing her plump cheek. Overcome, Veneziani broke down and wept. Said a California department-store buyer: "The entire American sports world should have been here...