Word: sportswear
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...easy to come by in 1985, when the billowing ball-gown style made famous by Princess Diana was still the rage. "I looked through all those wedding magazines, and at that time you could not possibly find something simple," she recalls. So Aberra, an assistant designer at a sportswear label, made her own dress. It had clean lines, a simple chiffon skirt and illusion sleeves...
...sewing machine, and certainly when I had no money here, I made everything myself." She eventually followed her then boyfriend, a Harvard Law School grad, to New York City, where she enrolled in classes at the Fashion Institute of Technology and, after a while, landed a job at the sportswear label Harvé Benard...
...Corporate advertisers have begun to sense the allure of the alternative - Goodnight Electric launched its second album kitted out in Adidas sportswear from from head to toe - and so have radio stations. Several stations now have regular indie shows, and some, like Prambors FM, even broadcast live sessions. Acong, also known as Sir Dandy, recently performed on the program with his band Teenage Death Star. "We couldn't believe they asked us," confesses the musician who doubles as a painter and stage designer. "This is a format that didn't exist a few years ago because few were willing...
Indeed, Italy's mills?from the silk manufacturers of Como to the wool and sportswear producers of Tuscany and the cashmere and menswear fabric mills of Biella?are Europe's largest producers of luxury textiles. And, along with the Japanese, Italians are considered among the greatest fabric innovators. "They innovate by constantly looking outside their industry for ideas," says Angelo Uslenghi, a Milan-based textile cool hunter. "There is not much new you can do to yarns and weaves, but you can look outside the textile industry at other industries such as fine jewelry where they use techniques like filigree...
...China's wealthier metropolises. Like many nouveau riche, people in Chengdu have got into a keeping-up-with-the-Wangs mentality. Jin Jin, 27, a staff member at a local university, says he spends 10 times more each month than he did two years ago, especially on branded sportswear from Nike, Adidas and Reebok. "The reason I do this is because I cannot make my girlfriend think that I am poor," he says...