Word: sportsworld
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Dates: during 2000-2009
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...best drivers in the world racing full pelt for three days over narrow, twisting public roads. But because of the distances involved in following the race, television coverage of the sport even as recently as five years ago consisted of week-old footage. Since David Richards' company, International Sportsworld Communicators (ISC), bought the TV and commercial rights to the WRC two years ago, bringing the sport to the public has been transformed. Today, television companies using satellite communications produce same-day programs editing together helicopter and trackside shots with on-board video footage that are broadcast to 186 countries...