Word: spotless
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Dates: during 1970-1979
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...researching Big Mac, they started at the bottom, unlike many "commissioned" corporate historians, who end up producing PR portraits of the top brass, with the blemishes retouched. The authors dug way back into hamburger history, and came up with a lot of dirt that the company hides behind the spotless view presented to the public--such as the $200,000 contribution to the 1972 Nixon campaign that left Ray Kroc's ketchup stained hands just a few weeks before the Price Commission cancelled its price rollback on the Quarter Pounder. The author's style is marred only...
...novel he is writing. He is on unemployment, but admits that he is "bourgeois" or at least "materialistic": the stereo was playing a Brandenburg concerto when I walked in, there was at least one plant hanging off the ceiling, and he began to talk--in the middle of a spotless and sunlit kitchen--after he had begun to drink the first of two glasses of hot cider...
...number in filling out the form. She advised us not to sleep too near the lake because it was very cold, and indeed, we almost perished, reading thrillers by candlelight in the tent. Anyway, the shack that served as rest rooms was the wonderful thing about the place. Absolutely spotless, immaculate, and furnished in Alaskan dentist's office splendour. Shivering from the woods with pine-smeared toothbrush, you enter a room with a mirror in the shape of a crucifix. The walls are neatly papered with church directories, to worship at the place of your choice, which in this case...
With the spunk of a David attacking Goliath, the Jack-in-the-Box fast-food chain is slinging pebbles at the monarch of hamburgerland, McDonald's. For the past seven weeks, TV ads in seven U.S. cities have touted such Jack attractions as spotless premises, new uniforms, quick service and indoor seating. So far, so conventional-but as the ad ends, the TV screen fills with the well-scrubbed faces of eight Jack-in-the-Box employees who squeal: "Watch out, McDonald's! Watch out, McDonald...
...some entertainment into Levin's one-gimmick book, but they are somewhat at cross-purposes. Goldman sees an opportunity to satirize middle-class mores. He scores some good points by having his living dolls talk exactly like the female humanoids in TV commercials-fretting about the need for spotless floors and coffee that tastes fresh-perked. Forbes, on the other hand, sees an opportunity for serious suspense. Will Katharine Ross and Paula Prentiss, newcomers to Stepford, realize what is afoot in this too, too peaceful Connecticut town and get out before they are traded hi for living dolls...