Word: spotlighting
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...world. Pricing shelf space by eye level (or, at the counter, child-level) is old news, but the proliferation of ground advertising in the last five years is remarkable--now, as we stare at our feet at the mall, we can be sold Levi's as well. The Tealuxe spotlight that casts the company logo as a shadow on the sidewalk outside its Harvard Square store is a particularly nice example. Blimps and banners pulled by planes are similarly familiar, but negotiations between the Russian space program and Pepsi to put the company's logo on Russia's rockets...
Elian's plight has also given Castro, 73, life support. Last fall, el comandante's relevance was dwindling: even as he played host to a summit of Latin American and Iberian leaders, the spotlight fell instead on foreign capitalists and pro-democracy dissidents. Elian's "kidnapping" changed all that. As a result, Cuban politicos privately declare that even if Elian never returns...
While America's top two organized crime rackets - guns and drugs - are getting a lot of media play these days, the underworld's third biggest moneymaker has somehow been left out of the spotlight. Neither politicians nor the media paid much attention in November to a federal report showing that trafficking of foreign-born female slaves into the U.S. has grown by leaps and bounds in the past decade, and the fact that this report was brought to light in a story in Saturday's New York Times has women's groups asking why nobody seemed to notice it before...
...former wrestler Jesse "The Body" Ventura captured the Reform Party spotlight by winning the Minnesota governorship, the first high profile election victory for the party...
...York Times on Tuesday), Judge Ralph Smith Jr. ruled in favor of voucher opponents, reasoning that it illegally funnels public funding into private schools. Both sides of the lawsuit have already speculated that the appeals will go the Florida Supreme Court or beyond. Considering the national spotlight, due in large part to the famous last name of the program's architect, we can expect the battle to intensify as pro- and anti-voucher forces focus on the case and its discussion in the presidential debates...