Word: spotting
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Dates: during 1950-1959
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...SAGE (for Semi-Automatic Ground Environment System) electronics net, designed to spot incoming enemy bombers for Bomarc and other antiaircraft weapons, has already cost $1.2 billion, is not yet fully operational. In the 1961 budget, SAGE requests additional funds to harden (encase in concrete) some of its installations, presumably against missile blows, although SAGE itself will be useless in the missile...
...screen spectacles can expect to be measured. His virtues have been agreeably rewarded. Friends report that his percentage-of-profits deal with M-G-M will put him on easy street for the rest of his life. But it is probable that MGM, which was in a shaky financial spot when the project was launched, will not have any trouble keeping up the payments. Ben-Hur has run up the biggest advance sale ($500,000) in film history, and the studio expects it to run at least two years at high-priced, ten-a-week showings in selected theaters...
...London and other Western European capitals, because a career man cannot afford the huge expenditures of an embassy social season; they are used in other cases because the United States has not awakened to the importance in international relations of normal diplomatic channels and a competent man on the spot...
...advertising ethics, the border between old-fashioned puffery and outright deception is sometimes ill-defined. For a while admen debated on what side of the boundary belonged the blatant ads for a weight remover named Regimen (sample spot: "Lose six pounds in three days-ten pounds in a week-or your money back!"). Regimen's hard-driving maker, Drug Research Corp.. helped them to decide. It anted up more than $1,500,000 for TV ads last year (and also spent $443,028 on newspaper ads, $189,837 on magazine...
PERT is the baby of the world's largest (1958 billings: $11 million), most prestigious management consultant firm, Chicago's Booz, Allen & Hamilton. When the Navy realized that the thousands of steps involved in development of the Polaris called for an overall plan to spot trouble before it happened, it called...