Word: spotting
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Dates: during 1950-1959
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...began to roll. The plane picked up speed but not quickly; it was carrying thousands of pounds of fuel. It passed its V-1 and V-2 marks-the last point for chopping throttles, and the point of commitment to take-off-and broke ground exactly at the predetermined spot...
...allocated a maximum of 45 minutes each between now and the primary on Aug. 7. Slightly more generous, WLAC-TV allowed them one hour of prime evening time, half an hour of nonpremium time. Candidates for the U.S. Senate and House will get the same allowance. Except for spot announcements, candidates for local and state legislative offices may buy no time at all. Nashville's third station, WSIX-TV, was turning down all candidates' bids for time until it decided on its own version of rationing...
...salt solution draws out fluid from bronchial cells and from the myriad tiny air-exchange cells (alveoli) in his lungs. The wetting agent helps bring out more fluid that contains cells. The patient coughs this up. When the substance is put under the microscope, an expert cancer detective can spot abnormal cells that indicate the beginnings of cancer and the need for treatment...
Packaging is only half the battle. The right spot on the right shelf in the right aisle is a matter of life and death, since stores can control the sale of almost any item by the position they give it. Vertically, the best location is arm-high for a medium-sized woman, 5 ft. 4 in. tall. Horizontally, everyone wants the last 6 ft. of the display island. Libby is even going the competition one better by color-coding its baby foods (yellow for meat, green for vegetables, coral for fruit) so that a housewife can load...
What Fails? Philco Corp. is snowed under with price queries after a spot on The Price, calls the show "a genuine free commercial." But Philco believes there is almost no value to lesser shows, in which the winner gets a staggering list of prizes, the product itself gets only a quickie mention, and the viewer gets only a flash look. Furthermore, to break onto one of these shows, a company often has to make an under-the-table payoff in cash or merchandise to the show's producer or to a middleman...