Word: spotting
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Dates: during 1950-1959
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...hymn to the last bus home. Unreported so far has been the campaign's effect on the huge, complex, impersonal city, where the white Protestants who have made up most of Billy's audiences in the past are a minority group. Trying to gauge that effect, TIME spot-checked Protestant pastors of various denominations throughout the city, looked for other clues, e.g., Bible sales in a dozen bookstores. For the finding, see RELIGION, Crusade's Impact...
BUICK and OLDSMOBILE will both get major styling surgery, especially Buick, which will probably lose its No. 3 spot to Plymouth this year. Buick, tossing away its unsightly 1957 roof struts and chopped-up rear windows, will have a smooth roof, wrap-around rear window, a revamped grille, dual headlights and tail fins...
FORD, leading Chevrolet for the No. 1 spot in 1957, aims to sew up the lead in 1958. It will be even flashier, with a startling new grille, dual headlights and enormous taillights running horizontally across the rear end of the car. To compete with Chevy's new engine, Ford will bring out a bigger (332 cu. in.) V-8 for its Fairlane series. Another big change: Ford's 1958 Thunderbird will jump into the family-car class with a new 113-in.-wheelbase model that has a back seat...
...James Cope, 53, moved into the No. 4 spot at Chrysler Corp. with a new job as vice president of corporate market planning and a big responsibility for keeping Chrysler out ahead of the style parade. Born in Italy, where his father, a Philadelphian, was living temporarily, Cope came to the U.S. to stay in 1915, went to work as a newspaperman at 19, first for the Asheville, N.C. Citizen and later for the Associated Press in Washington. Moving over to organize a public relations staff for the Automobile Manufacturers Assn., he caught the eye of Chrysler President...
Rouben Ter-Aruntunian's costumes are stunning. And Jean Rosenthal has contrived gorgeous lighting, including the unobtrusively judicious use of a "follow spot"; the lighting is by no means realistic, but rather underlines the shifting moods of the drama. Virgil Thomson's trumpet calls and occasional tenuous sound effects add virtually nothing...