Word: spotting
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Dates: during 1980-1989
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...bright spot amidst the shutout was a strong performance by Lora Rowning on the mound. "Rowning played super," Wentzell said. "To hold [Princeton] to a couple of runs was excellent...
...made a big impression once again with commercials portraying the chain as a caring institution. "We spend a bundle trying to stimulate good feelings about the company. We don't knock our competitors," says Michael Quinlan, the company's 42-year-old president and chief executive. One McDonald's spot, called "Silent Persuasion," in which one deaf student uses sign language to propose to another that they visit a McDonald's on the way to the beach, was the second most popular U.S. commercial of 1986, according to Video Storyboard Tests, which polls consumers...
...billion communications empire already straddles three continents and, via satellite, reaches into space. Still, Media Mogul Rupert Murdoch detected a weak spot: no major U.S. publishing house. Meanwhile, 170-year-old Harper & Row, which has published authors ranging from Mark Twain to Alexander Solzhenitsyn, was the target of at least two takeover bids. Without so much as a rumor, Murdoch swept in with a bid of $65 a share, clobbering a $34 offer from Magazine Publisher Theodore Cross and the $50 price proposed by rival publisher Harcourt Brace Jovanovich. Harper & Row quickly accepted the $300 million deal last week...
...repair of individual roads and bridges? Almost all the money in the $88 billion, five-year authorization bill is passed on to the states according to complex allocation formulas. But legislators know that it is hard to take credit for such indirect funding in a 30-second campaign spot. So in 1982 Congress decided to build a few roads and add a few expressway exits on their own. Thus was born the demonstration project, a legislative fiction that claimed these congressional highways, byways, off-ramps and repair programs were merely scientific experiments to advance the art of roadbuilding...
...traditionally the case with Overseerselections, Gore aides said the senator will notcampaign for a spot on the Board. "I don't thinkwe look at [the overseers election] as anotherprimary," the Gore aide said yesterday...