Word: spotting
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Dates: during 2000-2009
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...campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from...
...Kureishi is a tidy man, his shirt buttoned, his gray curls - and his sentences - clipped. He was "very pleased and flattered" by his CBE and extols a recent stint teaching at Yale as "very comfy." But his spot in the cultural establishment is proof that his revolution succeeded. He's about to start on the screenplay of The White Tiger, the Booker Prize winning novel by Indian author (and occasional TIME contributor) Aravind Adiga. That a story about a poor Indian hustling his way in Bangalore sold millions of copies all over the world, notes Kureishi, shows that post-colonial...
...research firm Millward Brown conducts a survey to determine the economic worth of the world's brands - in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm's results have been stuck on repeat: Google has claimed the top spot for the past three years. The most recent report values Google's brand - those six happy letters that herald so many of our jaunts down the Web's rabbit hole - at more than $100 billion...
...much easier. I will green-light medical intervention on four criteria: cost, likelihood of success, years of life saved and a person's awesomeness. For example, we'd all shell out to keep Justin Timberlake going for another 50 years, but we probably wouldn't kick in much to spot Michael Vick an extra four months. And we can all agree that $6 million is a pretty good deal to make Lee Majors bionic again...
...ourselves were ushered through full-body scanners. Finally clearing all these checks, we at last reached the posh hotel lobby. The layers of security had done the trick—with its designer boutiques and exquisite restaurants, not a hint remained of the dangerous Pakistan that reserves a spot in the daily headlines...