Word: spotting
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...pretty miserable piece of advertising," says Barbara Lippert, a critic for Adweek, the trade publication. "It's as dumb as can be, and talks down to us. He's like an Elmer Fudd who never made it out into the country." Every moment of a 30-sec. spot is valuable. Why sacrifice precious time to a character with no natural connection to an amusement park? And how exactly does a creepy old man in a bow tie appeal to the kids that drive Six Flags' business? "I don't think many 11-year-olds relate to George Burns types," says...
Obama, who huddled with a group of Blue Dogs on July 21, has embraced pay-as-you-go, at least in theory, but the sheer scale of his agenda puts Moore on the spot. Each individual item may be worthy; piled onto a single plate, it's a lot to swallow. "I think President Obama has correctly identified a number of crucial long-term issues facing our country," Moore says, "and I hope that he'll see that we can't tackle them all at once...
...Europe there is no street quite so lively, quite so cosmopolitan or quite so zany as Rome's Via Venetos" So began a 1959 TIME story trumpeting Café de Paris as the new must-see-and-be-seen spot on the then already famous leafy boulevard. Fifty years later, the sidewalk locale is as luxurious as ever (though not quite as lively), attracting both well-heeled Italians and tourists looking for a hint of the breezy, post-War sweet life celebrated in Federico Fellini's La Dolce Vita, in which the café was a key location...
...tricky issues of flavor and texture. According to Tschofen, Vulcano - which gets its name from the little air bubbles it contains that conjure up images of volcanic lava - has a crispy, crunchy texture rather than creamy but tastes as good as regular chocolate. (Read "Chocolate Sales: A Sweet Spot in the Recession...
...findings, which are based on functional-magnetic-resonance-imaging (fMRI) data, shed light not only on the workings of the human mind but also on the controversy over using fMRI technology outside the lab in the detection of lies. (Check out a story about how to spot a liar...