Word: spotting
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...national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings...
...Tender Spot: The neck area, as well as skin itself. Best Action Award: Tantric sex. They are the masters of marathon sessions and pure sensation...
...Crimson 2V got off to a great start and extended its advantage throughout the race, while the third varsity eight trailed the Huskies most of the race.The crew then found an extra gear as it passed the MIT boathouse, pulling even with Northeastern and eventually ahead into the second spot. The Crimson 2V finished in 6:17.4 for its second win of the year, while the 3V followed at 6:24.5 and Northeastern clocked in at 6:26.8.“It’s nice to have that sort of depth,” Schreck said...
...high school seniors, May 1 was D-Day. Decision Day. After weeks of weighing the pros and cons, they had until the last mail pickup on Friday to postmark a deposit to reserve a spot in next year's freshman class. In this spring of economic certainty, many nationally known schools are sweating over whether they'll enroll, or "yield," enough students to fill the class - an outcome officials won't know for sure until all the deposits are tallied over the coming weeks. But in a tiny corner of Kentucky, one little college is doing just fine. Berea College...
...kids.” For the first time in years, HSTP’s show also incorporates song and dance. “Music always cheers people up,” Landerholm says. “If we can provide 15 minutes of a bright spot in people’s days, then that’s great.” —Staff writer Ali R. Leskowitz can be reached at aleskow@fas.harvard.edu...