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...Northwest, the contraction in commercial construction came late, says Eric Franklin, spokesperson for the Pacific Northwest Regional Council of Carpenters. "We're at the bottom now." Across a membership of 26,000 in 42 locals in five states unemployment ranges from 21% to 35%. One bright spot: a few big public projects on the horizon, including a floating bridge that will connect Seattle to its suburbs. "It's a mess," says Erlich in New England. "The private sector is dead. We're at the point where we are considering investing money from our pension fund in construction projects. We either...

Author: /time Magazine | Title: The Great Recession: Will Construction Workers Survive? | 2/6/2010 | See Source »

...responded by deploying its new-media consultant, Mindy Finn, on Twitter to try to direct the viral buzz. "If the GOP has any hope of taking back the senate it won't be by accusing each other of being #demonsheep," she wrote in one post, having already rated the spot a "marketing fail...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

...Barnes, as "King Roy," a giant rat with a gold crown, stomping like Godzilla through Atlanta. That was before the advent of YouTube and viral videos, so he screened the film for journalists at a movie theater; the next day, the Atlanta Journal-Constitution ran an image from the spot on its front page. Purdue went on to win the election...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

...James, who is running for Governor in Alabama - request the viral boost he offers. But Davis says Fiorina's corporate-world background in marketing predisposed her to this kind of risk taking. "She loved it," he says of Fiorina's reaction when he screened the demon-sheep spot. "Do you go into it knowing it is going to get negative blowback? Absolutely you do. But at the end of the day, my only goal, and the campaign's only goal, is to get people to wake up to the fact that what Tom Campbell's telling...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

...after its posting, YouTube recorded more than 120,000 views of the spot. By contrast, Davis points out, the campaign had released a straight two-minute bio video about Fiorina on Feb. 1. Three days later, it had garnered 611 views on YouTube. "What would the normal chattering class say you should do? Run a serious ad," Davis continues. "No you don't. Nobody is interested in that...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

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