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...Sierra Madre. Then they had to hack up the crop with machetes and burn it. Starting in 1975, the U.S. made their work easier by providing blue and white helicopters (Bell 212s and 206s), purchased at a cost of about $21 million; some of the helicopters were used to spray herbicides from a few feet above the ground. Others served as gun ships, hovering above to shoot it out with the peasants who took up arms to defend their crop. The program was a great success. In 1977 about 22,000 acres of poppies and 9,500 acres of marijuana...

Author: /time Magazine | Title: Nation: Panic over Paraquat | 5/1/1978 | See Source »

...last puff. An incensed woman promptly doused him with gubernatorial lemonade. One New York woman carries a pair of long scissors to shear off the tips of offending cigars and cigarettes. Denver's Paul L. Wright, a management consultant, developed a heftier weapon-a can of Anti-Smokers Spray that drenches offending smokers in lemon-scented mist. So far he has sold 30,000 cans. Wright recommends spraying the smoker from five or six inches away, to make sure the cigarette goes out. "It takes guts," he admits, "but the spray is an equalizer." Wright has sprayed dozens...

Author: /time Magazine | Title: Behavior: Huffing over All That Puffing | 4/24/1978 | See Source »

...years has forced other companies to run "corrective" ads asserting in effect that their previous ads made false claims. Companies bowing to such orders include ITT, Continental Baking for Profile bread (whose claimed fewer calories per slice, the FTC charged, was attained simply by making its slices thinner), Ocean Spray for cranberry juice and Amstar for Domino sugar. All signed consent decrees; Warner-Lambert was the first to ask the courts to rule that it did not have to take back its previous claims. Now that it has definitively lost, says a jubilant FTC staffer, "I think we will...

Author: /time Magazine | Title: Business: Taking It Back | 4/17/1978 | See Source »

Since 1973, the U.S. has funded the Mexican government's campaign to spray paraquat, a potentially lethal herbicide, on Mexican marijuana fields. The council's resolution aims at evaluating the amount of contaminated marijuana in the Cambridge area...

Author: By Valerie Humes, | Title: Cambridge Will Test Cannibas For Parquat Contamination | 4/14/1978 | See Source »

...Where the wide-eyed seek true romance, the native seek experience, and the jaded seek an easy lay. Where everyone wears a swimsuit during the day but nobody spends much time in the water. The smell of coconut oil on the beach almost equals the smell of salt spray; the taste of beer touches far more tongues than that of brine. The ocean is just an excuse...

Author: NO WRITER ATTRIBUTED | Title: Manifest Destiny: | 4/6/1978 | See Source »

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