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...convenience in the heat and humidity." And in the office. Says one Atlanta lawyer: "My secretary used to spend at least 15 minutes out of every hour rearranging her hair. Now, all that fiddling time is saved, and I don't have to smell that awful hair spray...

Author: /time Magazine | Title: Modern Living: Hirsute Hats for the '70s | 2/2/1970 | See Source »

Since 1950 he has built them entirely of high-grade aluminum, working first with sketches, then wooden models, and finally delivering precise mechanical drawings to a machinist who produces the carefully milled pieces. He finishes them off himself with several coats of spray paint...

Author: /time Magazine | Title: Art: Structurist for a New Age | 1/26/1970 | See Source »

...recent months, scented advertisements for such products as Fleischmann's Gin, Gillette's Foamy Surf-Spray Shaving Cream, and Carven Parfums' Ma Griffe have been published in half a dozen magazines. The first newspaper ads using the process will appear this month. Because of extra production costs, a micro-fragrance ad often doubles the ordinary price for advertising. Still, Reach McClinton's Robert Jaffe, an account executive for Ma Griffe perfume, which ran a micro-fragrance ad in four women's magazines, maintains that the impact makes the high cost worthwhile. "You are putting before...

Author: /time Magazine | Title: Advertising: Selling the Smell | 1/12/1970 | See Source »

...Outboard Marine and Kiekhaefer Mercury had no fewer than 40 boats in the field. By the end of the race, most of the craft were fit only for beach-party kindling. Within the first two hours, gusty 20-m.p.h. winds caused at least a dozen boats to flip into spray-spewing somersaults; others slammed sickeningly into the treacherous shoals bordering the course. Bill Petty of Wapakoneta, Ohio, driving a deep-vee hull powered by triple Mercury engines, jumped into the lead, held it for 1½ hours, then shrieked into a turn at 70 m.p.h., cut the corner too close...

Author: /time Magazine | Title: Sport: Farewell to Put-Puts | 12/12/1969 | See Source »

...Take it away!" The waiter apologized and rushed to produce a fresh salad, but Nader's anger only rose. While his luncheon companions watched the turmoil that had erupted around him, Nader launched into a detailed indictment of sanitation in restaurants. He pointed out that flies killed by insect spray often fall into food, thereby providing customers not only with an unappetizing bonus but also with a dose of DDT?or something even stronger...

Author: /time Magazine | Title: Business: THE U.S.'s TOUGHEST CUSTOMER | 12/12/1969 | See Source »

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