Word: spraying
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...Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell for Avis has spawned a school of imitators, and 18th-place Grey, whose strong suit is marketing. Since last September Doyle Dane has received new billings worth $35 million from U.S. Rubber, Mobil Oil, Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed...
Doctor Martin Milner subdues the fugitive Sunshine's snarls with a spray-can full of whipped cream, and before long a spacious new zoo has been flung...
...responsible for Jackie Kennedy's bouffant), Alexandre of Paris (who whipped up the celebrated chignon that adorned Elizabeth Taylor at her last wedding), or London's Vidal Sassoon (whose clients are expected to come in at least three times a week). But he is deft with a spray can, and a real wizard when it comes to teasing...
...Rats & Spray. The bottleneck has not yet curtailed any major U.S. action in Viet Nam, but it has, as one officer puts it, "kept us in essentially a defensive position." At the 1st Air Cav's giant enclave at An Khe, Jeeps and trucks are only driven when absolutely necessary. The division is short of gas, while two huge ocean-going tankers loll in the Saigon River waiting to be unloaded. Last month the marines at Danang ran out of mosquito spray in the midst of a malarial epidemic that has forced the evacuation of 800 infected servicemen...
Love Potion No. 9. The American presence is felt in ways other than the military. In Korat's swinging nightspots (ranging from the Pizza Palace to the Playboy Bar), crew-cut G.I.s dance with Thai girls in skintight trousers and bouffant hairdos that glint with Helene Curtis spray (a top PX item despite the fact that no American military dependents are allowed in Thailand). Ubiquitous transistors thrum with American pop tunes (current favorite: Love Potion No. 9), and such examples of American cuisine as cheeseburgers and chicken-in-the-basket now grace the menus in Udorn. The U.S. Army...