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Search for Food. Since Lesch became president in 1960, Colgate has introduced such successful new products as Baggies plastic bags, Halo hair spray, Ajax detergent powder, and half a dozen others th#t now account for 15% of its annual sales of $800 million. Colgate is testing freeze-dry foods with a view to jumping into the food field, is searching to acquire a food company. This week, battling to regain the top of the U.S. toothpaste market that it lost to Procter & Gamble's Crest, it began national marketing of a white-colored, mint-tasting, fluoridated toothpaste called...

Author: /time Magazine | Title: Corporations: Mr. Hard Sell | 12/4/1964 | See Source »

Ehrenburg is equally vague about himself. He expresses few of his own thoughts, has scarcely any explanation for the abrupt shifts in his career. A confirmed skeptic in the 1920s, he was dubbed "the caraboid," the name of a beetle which ejects a fine stinging spray. In his early novels, Julio Jurenito and The Stormy Life of Lasik Roitschwantz, Ehrenburg mocked Right and Left, capitalism and Communism (when Roitschwantz was republished in the U.S. in 1960, it was much to his embarrassment). But in the 1930s, he became a militant Communist, began cranking out "social realism" clinkers that glorified...

Author: /time Magazine | Title: Books: A Curtain Half Lifted | 11/13/1964 | See Source »

...open two new plants to make plastic bags, has just come out with a new plastic motor-oil "can"-the fourth switch in its oilcan materials in as many years. American has just introduced tiny aerosol tubes that contain a seven-day supply of such items as hair spray and shaving cream for travelers, is spinning out a line of two-tone scented toilet tissue and conducting a campaign to replace "the dirtiest thing in the American home-the bathroom glass" with its plastic paper-cup dispenser...

Author: /time Magazine | Title: Industry: An Uncanny Transformation | 10/16/1964 | See Source »

...Houston last week, helicopters swooped low over bayous to lay thick mists of insecticide, and fire engines raced from block to block to spray chemicals in vacant lots. Citizens lined up to receive free handouts of bug-killing Malathion, and even kids at play carried spray guns to squirt at anything that flew...

Author: /time Magazine | Title: Infectious Diseases: Search for the Night Biter | 9/4/1964 | See Source »

...customer drives slowly after inserting three quarters, but the most common by far are the stalls into which a customer drives and stops his car. By inserting a quarter, he gets a five-minute jet stream of water and detergent through a high-pressure hose that he uses to spray the car. Another dime gets him a packet of lintless paper towels with which to dry the car, and yet another dime turns on a vacuum cleaner for the interior. Though quick and experienced washers can get away with one quarter, most find that it takes two or three...

Author: /time Magazine | Title: Services: Attracting the Unwashed | 8/28/1964 | See Source »

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