Word: sprayings
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Dates: during 2000-2009
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Tossing thongs in guys' dryers is just one of the bold marketing stunts Axe is using to woo 18- to 24-year-olds. And guys like Vladi are responding. Three years ago, most teenage boys had no idea they needed body spray--a combination of deodorant and light cologne often used in addition to antiperspirant--to attract girls. Now Axe has an 83% share of a $180 million market, with $150 million in annual sales...
...also changed the dynamics of the deodorant category by convincing young men that they need to spray their entire bodies several times a day. Thirty-five percent of guys 11 to 24 now wear body spray, according to Unilever. And users go through cans faster than they do deodorant sticks. The financial reality: while Axe Bodyspray is priced slightly higher than antiperspirants--at $3.99 a can vs. $2.76 on average for a stick--it's a lot cheaper than a $50 bottle of cologne. A teen can certainly afford Axe on his allowance...
...spray of dreadlocks, a sinuous beat, a voice singing of revolution, revelation and romance. There was a man, born in that same locale of many names, that some called The Skipper, for his commanding nature, and that others called the Tuff Gong, for his fortitude. He referred to himself, at various times and in various songs, as the Duppy Conquerer (for his power over the spirit world), the Small Axe (who can cut down the big tree) and a Soul Rebel. For a time, disillusioned by his struggles in the cutthroat Jamaican music scene, he lived in Wilmington, Delaware, worked...
...fast, dress in black (one woman wore nothing but red-white-and-blue underpants), turn their backs, skip work, boycott gas, spend "Not One Damn Dime" to bring the economy to a halt for a day of lament. There were flags burned and snowballs thrown, much jostling, some pepper spray. The satirical Billionaires for Bush auctioned off Social Security and the Arctic National Wildlife Refuge before moving on to their Re-Coronation Ball (its code: "Dress to oppress"). The spirit of the First Amendment floated down Pennsylvania Avenue, between protesters chanting "Racist, sexist, anti-gay. Bush and Cheney, go away...
...remains priority number one," says Dr. Dana Van Alphen, the WHO's team leader in Banda Aceh. In Aceh, much of which remained partially flooded after the tsunami, teams built raised latrines to prevent waste from contaminating the water used by refugee camps. Medical workers were also quick to spray camps for mosquitoes, which transmit malaria and dengue fever. These diseases are endemic to the region, especially at this time of the year, and the brackish pools of water left by the tsunami are perfect breeding grounds for the insects...