Word: sprayings
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Ever since Lord Lister rigged up an apparatus to squirt a curtain spray of phenol around his operating table, surgeons have worried about bacteria flying through the air and into a patient's wound. Trouble is, there has been next to no information about how many germs, of what kinds, are in the operating room's air, or-more importantly-about where the bugs come from...
...many people think he should have won. He has not lost since. In the rain-drenchec Belgian Grand Prix, he led from start to finish while holding his loose gear lever in place with one hand, steering with the other, and trailing a 20-ft.-long rooster tail of spray. The following week he scored another victory at Zandvoort in the Dutch Grand Prix...
...past month Alberto-Culver has brought out three new products: a skin lotion, a shampoo concentrate and an aerosol antiseptic spray that hardens to form a "bandage." This week Alberto-Culver begins test-marketing its New Dawn hair-coloring shampoo for fading women and Mighty White toothpaste, with toy cutouts on the box, for the children's market. Launching products is costly, but markups on toiletries are so high that Alberto-Culver last year earned 68.1% on invested capital. Profits were $2,300,000. So far this year, sales are up 48% and profits...
...Strategy. Lavin's successful strategy is to work with a small staff for the sake of maneuverability (only four top executives make the decisions) and to create products for specific markets, launch them rapidly with a minimum of expensive test-marketing, advertise them relentlessly. Creating VO5 hair spray, Alberto-Culver methodically listed 18 qualities that women said they wanted in a spray, then rated all the competitors, point by point, and set out to make VO5 score higher. Though Alberto-Culver was twelve years late in the market, VO5 now has the biggest share...
...girls use hair spray, and 67% get permanents-41% of these in beauty parlors exclusively...