Word: sprayings
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...Commonwealth Scientific and Industrial Research Organization, Dr. Bowen was put in charge of Australian rainmaking more than ten years ago. By careful and skeptical investigation he soon discovered why most efforts had been failures. The commercial rainmakers' favorite method (because it was the cheapest) was to spray silver iodide into the air from ground generators. Dr. Bowen found by actual experiment that ground-generated silver iodide seldom reaches the clouds. He proved further that silver iodide somehow can become inactivated as a rainmaker after less than one hour of exposure to the atmosphere; when it does reach the clouds...
Ominous pink clouds, as deadly as contaminated air, drifted out of war-torn Algeria into peaceful Tunisia last week. They were locusts, countless millions of them, spawned in areas of Algeria where the civil war had slackened normal spray control. They descended on scores of tiny oases in Tunisia's date-and-olive country. With horrified fascination Tunisians watched them swarm over the ground, in a matter of hours eat every green thing in sight, and then disappear into the hearts of the date palms, thereby dooming the trees...
Outboard Dugout. At a wharf in the Tutong River, a Dayak fisherman, the descendant of generations of headhunters, climbs into his primitive dugout canoe, glances at his stainless-steel Rolex wristwatch, yanks the starter cord on his Johnson outboard motor, and whooshes upstream in a spray of foam (in one year alone, more than 1,000 outboard motors were sold in Brunei). Farther along the river, a work crew of tattooed natives mix concrete for the pilings of a new bridge. There is money in their pockets for ice-cold Carlsberg beer, Lucky Strikes and Ronson cigarette lighters...
Smooth Glide. After three tense hours there was still one faint hope: a landing that would give the dangling paratrooper half a chance to survive the high-speed impact with the ground. Ingeniously the Air Force ordered fire engines to spray a runway of Pope Air Force Base with slick, heavy foam. Just before the null wheels touched down, one of the crewmen cut Flugum loose. He shot along the runway back down, protected by his parachute pack, in a smooth, 100-ft. glide. Thanks to the split-second ingenuity, he was unbruised by the landing. But despite...
...rate of about 20 a year (at a cost to the sponsor of $50,000 to $300,000 each) for such varied industrial giants as General Electric (A Is for Atom), United Fruit (Bananas? Si, Señor), American Telephone & Telegraph (The Voice Beneath the Sea), Du Pont (The Spray's the Thing), the New York Stock Exchange (What Makes Us Tick). Sutherland gets his client's point of view across with suave indirection. He has found it no easy job persuading tycoons that moviegoers resent being pounded over the head with a sales spiel. Many sponsoring corporations...