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Tossing thongs in guys' dryers is just one of the bold marketing stunts Axe is using to woo 18- to 24-year-olds. And guys like Vladi are responding. Three years ago, most teenage boys had no idea they needed body spray--a combination of deodorant and light cologne often used in addition to antiperspirant--to attract girls. Now Axe has an 83% share of a $180 million market, with $150 million in annual sales...

Author: /time Magazine | Title: Marketing: Just for Dudes | 2/6/2005 | See Source »

...spray of dreadlocks, a sinuous beat, a voice singing of revolution, revelation and romance. There was a man, born in that same locale of many names, that some called The Skipper, for his commanding nature, and that others called the Tuff Gong, for his fortitude. He referred to himself, at various times and in various songs, as the Duppy Conquerer (for his power over the spirit world), the Small Axe (who can cut down the big tree) and a Soul Rebel. For a time, disillusioned by his struggles in the cutthroat Jamaican music scene, he lived in Wilmington, Delaware, worked...

Author: /time Magazine | Title: Remembering Bob Marley | 2/4/2005 | See Source »

...fast, dress in black (one woman wore nothing but red-white-and-blue underpants), turn their backs, skip work, boycott gas, spend "Not One Damn Dime" to bring the economy to a halt for a day of lament. There were flags burned and snowballs thrown, much jostling, some pepper spray. The satirical Billionaires for Bush auctioned off Social Security and the Arctic National Wildlife Refuge before moving on to their Re-Coronation Ball (its code: "Dress to oppress"). The spirit of the First Amendment floated down Pennsylvania Avenue, between protesters chanting "Racist, sexist, anti-gay. Bush and Cheney, go away...

Author: /time Magazine | Title: Celebration and Dissent | 1/24/2005 | See Source »

...remains priority number one," says Dr. Dana Van Alphen, the WHO's team leader in Banda Aceh. In Aceh, much of which remained partially flooded after the tsunami, teams built raised latrines to prevent waste from contaminating the water used by refugee camps. Medical workers were also quick to spray camps for mosquitoes, which transmit malaria and dengue fever. These diseases are endemic to the region, especially at this time of the year, and the brackish pools of water left by the tsunami are perfect breeding grounds for the insects...

Author: /time Magazine | Title: A Pound of Prevention | 1/23/2005 | See Source »

While most of us may have traveled unscathed this winter break, there’s still intersession and spring break coming up. Which is why I’m passing on a useful tip posted on the Internet. Airline regulations currently ban passengers from carrying deadly weapons like pepper spray, so it seems we’re defenseless against molesters. But not to worry: Eat enough bean burritos at Felipe’s before you go, and you have your very own organic version...

Author: By Sanby Lee, SANA. LEE | Title: Hands Off, Officer | 1/10/2005 | See Source »

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