Word: spread
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Dates: during 1980-1989
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Merchandising computer lists of bad-risk clients has spread to other fields. Chicago-based Docketsearch Network Corp. has compiled the names of 2.2 million Americans who have filed medical-malpractice, product-liability or personal-injury lawsuits. Doctors who subscribe to its $150-a-year Physician's Alert service can call a special toll-free number, give a prospective patient's name, and within 25 seconds find out if the individual has a penchant for filing lawsuits and ought to be handled with care. This summer Docketsearch plans to expand its listings to include records of bankruptcies, tax liens and workers...
...like est or cults like Synanon and Scientology, which proliferated like weeds in the 1970s. Nor was the sexual revolution the answer. "Casual encounters and open sex left most Baby Boomers with a sense of emptiness, of personal isolation and loneliness," says University of Chicago Psychologist Froma Walsh. The spread of herpes and AIDS in the mid-'80s further diminished wandering lust...
...Chernobyl could be devastating. Anywhere from two to 2,000 people near the plant were reported to have been killed by causes ranging from the initial blast to lethal radiation, and tens of thousands may have been evacuated from the endangered region. Meanwhile, radioactive gases and particles have spread over a vast section of the Soviet breadbasket in the Ukraine, and water supplies for the more than 6 million inhabitants of the Kiev area are threatened with contamination. Milk from local cows will probably be tainted for months to come...
...iodine and cesium were released into the atmosphere. They were accompanied by other highly dangerous radioactive emissions. At first the radiation cloud drifted above some of the Soviet Union's best farmland, but then it moved north toward Scandinavia. By week's end an ominous pall of radiation had spread across Eastern Europe and toward the shores of the Mediterranean. How far it would travel and whom it would affect depended on the vagaries of meteorological patterns. For many days, perhaps weeks, it would keep millions of people on edge, despite assurances from officials worldwide that any danger was minimal...
...networks in the hope that valued clients will stay. BBDO will be one agency, while DDB and Needham will make up the second. "There will be two equals," insists Needham Chairman Keith Reinhard, who will head the DDB-Needham network. "There's not going to be a low-priced spread here." A third entity, called the Diversified Agency Group and headed by DDB President Barry Loughrane, will consist of specialty marketing and advertising services...