Word: spread
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Dates: during 2000-2009
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Mortgage REITs make money through spreads: the wider the spread - or gap - between funding costs and yields on mortgages they purchase, the bigger the profit...
...containing 20 mg of zinc. The rate of diarrhea dropped dramatically. "Nobody believed the results," Fontaine says. "No one had an explanation why zinc worked." Because ORT had already proved effective in the fight against diarrhea, though, aid organizations and researchers shifted their focus elsewhere - particularly to the disastrous spread of AIDS. The delay, the WHO's Fontaine says, cost the effort "at least 10 years...
...nation's first televangelists, F.J. Eikerenkoetter II, 74, better known as the Rev. Ike, spread his gospel of material wealth to millions of viewers with proclamations like "Jesus was a capitalist." His opulent lifestyle, bankrolled by church donations, included several mansions and a fleet of Rolls-Royces. "My garage runneth over," he once quipped...
...strange. I had not heard it in at least 27 years, not since I had traveled to the sacred Madhu Shrine in northern Sri Lanka in August 1982 when I was a child and on pilgrimage with my family: "Aandavane" ("Oh, Holy Lord" in Tamil), "Aandavane." The words spread through the church compound where half a million others had made the same journey to see Madhu Matha, the Mother of Madhu, in her sacred precincts...
Internet marketing doesn't always work - remember three years ago, when Snakes on a Plane was predicted to be a smash because of all the fanboy chat, then crashed on arrival? - but it can help spread the word for a film that has other elements, like thrills and ugly aliens. And when, like District 9, it's a damn fine movie...