Word: spreading
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Dates: during 1970-1979
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...FORMULATED a dogma of social change which merely points to society's ills without suggesting specific change. To spread his message, the Guru has created his own media, including And It Is Divine, a monthly magazine (with a centerfold picture of the Guru in every issue), a new book entitled Who is Guru Maharaj Ji?, and a slick 70 minute feature film with the same title. The problems of pollution, war, and poverty provide easy targets for his public relations men who contrast them with the blissful smiles of satisfied devotees...
Harvard's 21-15 margin over Cornell is deceptive: The game wasn't nearly as close as the point spread might indicate. Cornell got its final score on a desperation last-second touchdown heave by beleagured Cornell quarterback Mark Allen. The real score...
...must minimize our possessions." Hence his home-furnishings display concentrates on items that can be used for more than one purpose or are easily stacked and stowed. Sleeping bags are brightly adorned and embroidered to serve as wall hangings between camping trips. Triangular wool pieces can be spread out as floor covering or piled up as low seats. A lamp inflates like a balloon. A combination writing table and bulletin board can be folded down to a rectangle only three inches thick. There are dining-room sets that collapse into practically nothing, a mini-kitchen that is housed inside...
...known as Grumpy's Toy, is a rolling billboard for automotive-parts companies. In addition to his track earnings, he commands $1,500 a night, win or lose, for helping dragstrip owners fill the stands for exhibition matches. He employs a public relations consultant to help spread his fame-and perhaps counteract the effect of his personality. Though he can be amiable off the track, fans know him as a dour churl who snarls at well-wishers and even puts up barriers to keep spectators away from his pit. Readers of Hot Rod magazine, however, were able...
...word of the window woes spread, suggestions began to flow to Hancock executives from all over the nation. A Cleveland man proposed boring tiny holes in each pane to equalize pressure inside and out. A Maryland convict advised Hancock to put boxes under each window to catch the glass fragments. One superstitious woman even told the insurance company to "sell the building," since every broken mirror-window represented seven years of bad luck-20,000 years of it in total. Instead, each flawed window has been temporarily replaced with sheets of plywood, leading Bostonians to nickname the building "the Plywood...