Word: spreading
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Dates: during 1970-1979
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...advertising woman who lived in the same Manhattan apartment building as his parents auditioned him for an Ivory Snow commercial. He got the job. The first week the tape was telecast the manufacturer received 400 letters - for Mason. After three years of amiably declaiming the virtues of Underwood Chicken Spread, Post Raisin Bran and other products in his preternaturally deep, adenoidal voice, Mason has a fan club and a five-figure savings account, and this year won a Clio award at the American TV and Radio Commercials Festival for the best male performance in a television commercial. Last month...
...professional. He has an instinctive sense of where to stand and how to move, and he often translates scripts into his own words to make them sound more childlike. "I suspect that Mason will become another Peter Ustinov or Orson Welles," says Andy Dole, producer of the Underwood Chicken Spread commercial. "He has a directorial sense already...
Feline leukemia virus (FeLV) was first identified in 1964 by a Scotsman named William Jarrett; it has since been determined that FeLV can be found in 90% of all cats with leukemia-like illnesses. But this is the first large-scale study showing that it could be spread from one cat to others. That fact is significant both for veterinary and human medicine. Leukemia occurs in cats about 2½ times as often as it does in man. Furthermore, says Hardy, "dogs and cats live with us. They are under the same household stresses and are exposed to the same...
Lethal Litter. Hardy has found FeLV in cat blood, saliva and urine; he believes that the animals may spread the virus through their fighting and mating habits, which involve biting, and their grooming practices, which include using their tongues for bathing themselves and their companions. But he also believes that litter boxes are a possible source of the lethal disease. He points out that while many cat owners keep more than one cat, few have more than one box for their animals...
...subways Red Cross posters seek "names and histories" for pictured refugees. Remembered nicknames or addresses caption the spread of sad, institutional faces. One foundling recalls escaping with his mother in an oxcart that broke down, another a fat aunt named Gertrude--the centerpiece of such an ad may be a doubly appealing case of twins...