Word: spreading
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Dates: during 1980-1989
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...image of patrician quality, which he polishes like the good silver. Even though most of his wares are manufactured by independent licensees, Lauren wants to maintain a distinct reputation for close attention to detail. He does so by lavishing time and care on his image- making advertisements, which spread the message of his design principles. As part of that studied approach, Lauren prefers lavish magazine spreads to television commercials, which he views as too fleeting to impart his message. "Ralph has some of the best advertising in the business because it sets a mood, it evokes a life-style," says...
Despite the rapid spread of AIDS throughout the developing world, its appearance in India came as a shock to the country. The case of the young woman, as well as those of 18 other Indians known to have been infected with the virus (two of whom have died), is thought to be just the beginning. Poverty and a burgeoning population of more than 750 million make it difficult for Indian doctors to cope with even familiar diseases, such as tuberculosis, malaria and cholera. Now that the first AIDS cases have been detected, says Dr. V. Ramalingaswami, former director general...
Indian researchers have long been afraid that AIDS, which destroys the body's natural defenses against disease, would spread rapidly once it reached the subcontinent. Known as HIV, or human immunodeficiency virus, the AIDS microbe is transmitted by sexual intercourse, blood transfusions and contaminated needles, though not, say researchers, by casual contact with infected persons. During pregnancy, infected women can pass the virus on to their unborn children...
...initially called a gay disease because most U.S. victims are homosexual men. But, says Robert Gallo of the National Cancer Institute in Bethesda, Md., "AIDS was never a homosexual virus. It's just that the homosexual group was the first to be infected in the U.S., and they spread it among themselves." In some African countries, where homosexuality is uncommon, the virus has become so prevalent that doctors cannot single out risk groups, apart from prostitutes. In Kenya, 54% of the prostitutes from Nairobi slums carry AIDS virus antibodies...
Health professionals warn that mass education to combat AIDS is not easily carried out in the developing world, where poverty and illiteracy are rampant. Even so, public-education drives linking promiscuity to the spread of AIDS are under way in several countries, including Kenya, Ethiopia and Haiti...